An Essential Guide to GA4 for Hoteliers

Google Analytics 4 will replace Universal Analytics on 1 July 2023, and it is important that your team are prepared. Google Analytics 4 is a new kind of property with different reports than what you have been used to seeing in Universal Analytics. We are partnering with 80 DAYS to deliver half-day training courses to get you and your team up to speed with all the changes that the switch from Universal to GA4 will mean for your analytics.

About the course

Attend one of our half-day courses to be fully prepared for the arrival of GA4 - an entirely different interface with new features and reporting. With a major shift towards data collection and respecting user privacy, we will guide you through GA4’s event-based tracking system and how to get the most out of the new property’s machine learning algorithms. GA4’s new data model, intended to combine audience insight across multiple platforms (web and app) will really help you understand your customer’s journey, once you are up to speed on GA4’s new reports. An easier integration with Google Ads is also a feature of GA4, but it is more important than ever to personalise the information that is served to your on-line visitors based on the interactions they have with your hotel website. We keep things relevant by using case studies and examples from hotel scenarios throughout our course.

Who is the course for?

This course is designed for anyone working in the hospitality industry who uses Google Analytics as their primary analytics tool in their role, and looking for hands-on support in making the switch from Universal Analytics to GA4. The course is ideal for General Managers, Marketing & Digital Marketing teams etc

What to expect

In these half-day training courses you will gain industry specific understanding of how GA4 is different to Universal Analytics and what changes you need to know about to manage the difference in information. You will get practical advice for configuring GA4 and tips for the optimum set-up for hotels to collect vital data as well as learning how ‘Predictive Metrics and Audiences’ can help your team focus on higher-value audiences to boost conversion rates. Get best-practice advice for tracking cross-device and cross platform user engagement and learn from experts how to accurately map your customer journey using the new GA4 reports; acquisition, engagement, monetisation and retention and understand what additional reporting your business requires. There will be Q & A's throughout the course and an opportunity to work through examples.