Benchmark your hotel website against the industry
Compare bookings, visitors, revenue and more
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Market Average
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Hotel Benchmark is a growing community of over 500 hotels in more than 50 countries.
Become part of the bigger picture. Join our growing community and gain valuable industry insights.
“Is our website conversion rate good or bad?”
Everyone wants to know exactly how many of their website visitors are actually booking direct. We can tell you that the industry average is between 1.7% and 2%, but when you're part of the benchmarking community you can compare your hotel conversion rate with lots of other hotels in your competitor set.
“Is our online paid advertising working?”
Hotel Benchmark allows you to compare the Return on Investment (ROI) for your Google Ad campaigns with other hotels. With insights like these, it's easy to see if your marketing strategy needs tweaking.
“Our website traffic is low this month – is this just us?”
Stepping back and analysing the overall performance of your website is vital. Metrics like website traffic only start to tell a story when they are monitored over time or compared with others.
How it works
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Benchmark your website performance in exchange for sharing your anonymised data with our community.
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Just log in to Hotel Benchmark with your Google Analytics account. It's simple and secure.
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enjoying your free reports
That's it! Your report will be created as soon as we can verify your Google Analytics account.
Don't just take our word for it...
Great to finally have an intelligent benchmarking tool within the hospitality industry that focuses on digital marketing insights. The reports have helped to highlight areas of success within our properties and also potential growth opportunities.
Gemma Gilbert – Director of Marketing at Careys Manor Hotel
We use Hotel Benchmark to monitor our online performance and it helps to shape our digital strategy and determine areas of focus. It is really helpful to see all the important statistics in one place.
Natalia Rakowska – Head of Marketing at Royal Lancaster London
Hotel Benchmark is a really helpful tool to the team. It’s an innovative idea that’s been long-overdue in the industry. Having the ability to see how our digital marketing measures up has helped better steer our activity.
Roberto Pajares – General Manager at The Ampersand Hotel & Vintry & Mercer
Hotel Benchmark is a useful and long overdue tool that gives valuable benchmark comparisons specific to our industry and location. Measuring website performance in relation to competitors aids strategic decision making and provides solid justification for ongoing investment in our website.
Martine de Geus – Director of Marketing & PR at The Beaumont