Benchmark your hotel website against the industry
Compare bookings, visitors, revenue and more
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percent
Market Average
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Hotel Benchmark is a growing community of over 500 hotels in more than 50 countries.
Become part of the bigger picture. Join our growing community and gain valuable industry insights.

“Is our website conversion rate good or bad?”
Everyone wants to know exactly how many of their website visitors are actually booking direct. We can tell you that the industry average is between 1.7% and 2%, but when you're part of the benchmarking community you can compare your hotel conversion rate with lots of other hotels in your competitor set.

“Is our online paid advertising working?”
Hotel Benchmark allows you to compare the Return on Investment (ROI) for your Google Ad campaigns with other hotels. With insights like these, it's easy to see if your marketing strategy needs tweaking.

“Our website traffic is low this month – is this just us?”
Stepping back and analysing the overall performance of your website is vital. Metrics like website traffic only start to tell a story when they are monitored over time or compared with others.
How it works
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Benchmark your website performance in exchange for sharing your anonymised data with our community.
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