JAN
15
Use this January to clean up Google Analytics
January is a month of New Year resolutions. But since only 8% of people achieve their new goals, why not …
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Using data from source to keep you up to date on latest marketplace insight, industry news and analytics best practices.
JAN
07
Pandemic accelerates shift to mobile
Harnessing data from over 500+ hotels we are able to understand more about how consumer behaviour has adapted since the …
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2020
Dec
Why website speed matters in 2021
Beyond the direct effect your website's speed has on your Google rankings, websites with longer load times tend to have …
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2020
Dec
What is a good conversion rate for a hotel website?
The conversion rate of a website is a key metric to consider when evaluating its performance. However, it’s challenging to …
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2020
Nov
Google Analytics - best practices for hotels
Making your hotel marketing budget work effectively for you is challenging, and never more so than in the current pandemic …
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2020
Nov
Now is a good time to consult data
COVID-19 has confronted the hotel industry with an unprecedented challenge. As governments across the globe began placing limitations on travel …
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