Hotel AI Traffic Tracker

AI platforms like ChatGPT, Gemini, Perplexity and Claude are reshaping hotel discovery. The graphs below show directly attributable traffic and revenue across hundreds of hotels in Hotel Benchmark: from clicks within AI platforms through to hotel websites. While the trends show exponential growth, it’s also important to note that these referral figures don’t capture zero-click influence - where travellers see your hotel mentioned in AI responses but don’t click through (often converting later via other channels).

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