UK Hotels - Website performance soars in June
As recovery gathers pace with the further opening of the hospitality industry, UK hoteliers observed exceptional June performances from their direct booking channel with website revenue up 51% compared to May, 2021.
Buoyed by the rise in UK staycations with many families choosing hotel stays closer to home, June produced the UK’s strongest year over year increases in sessions, transactions and revenue 2021 vs. 2019 (2020 is not a sensible comparison).
Analysing the data from over 200 of the UK’s leading hotels and comparing 2021 vs. 2019 highlighted some fascinating insight;
Katrina has been working in the hospitality industry since 1993, more recently at Hotel Benchmark, uncovering insight from a wealth of data.