London hotel website performance
London hotel’s are seeing some of their strongest website performances since the start of the Covid-19 pandemic. While the city is still short of international and corporate visitors performance continues to lag behind summer 2019, but the gap is closing with strong performances recorded this summer.
In August, website sessions were at their highest levels since the beginning of 2021 in what has been a positive summer for the city’s hotels, with sessions doubling between April and May.
London’s 4-star hotels have also recorded their strongest performances since the beginning of the year, with August, 2021 recording sessions which are just 30% behind August 2019.
Sessions on mobile devices also continue to grow with London’s 5 star hotels recording a record number in August. Contribution to sessions on mobile devices represented a massive 62%.
While August 2021 data for London 4-star hotels 57% lower revenue levels when compared to August 2019, month by month performance in 2021 is showing very positive signs of recovery.
Increased confidence in returning business has also seen an increase in on-line marketing spend by London hotels. Google Ad spend rising from an average monthly spend in April of £928 to £1636 and for 5-star hotels from £1030 to £1715.
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Katrina has been working in the hospitality industry since 1993, more recently at Hotel Benchmark, uncovering insight from a wealth of data.
