Google Analytics Training

Hotel Conversion Rate

Our tailor-made Google Analytics training course has been created exclusively for the hotel industry and is the most flexible way to train individual or multiple members of your team. The course contains a series of modules, progressively building your knowledge and equipping you with all the technical skills you need to collect and analyse the right data and enhance your results. 
Courses are delivered by our in-house Google Analytics experts granting privileged access to their hospitality experience.

Course Delivery

Our Google Analytics course is specifically tailored towards the hospitality industry and covers a broad range of topics, broken down into individual modules. Content is delivered on-line with live video class support and designed to be self-paced so you can learn at a speed that suits you. As our industry specialists take you step-by-step through you’re the course, they’ll ensure you fully understand the fundamentals before progressing to more advanced topics and modules. 

Individual modules include:

  • Event-based data model

  • Ads flexibility, scalability, advanced analysis

  • Codeless events setup

  • Improve cros-device tracking

  • App+Web by default

  • Device ID, User ID and Google Signals automatically connected as one source of user identity

  • Machine learning in the center

  • To combat data loss due to cookie changes

  • Predictive metrics (churn, CLV)

  • Control over your data

  • To comply with changing privacy legislature

  • Advanced audiences

As well as covering all the essentials of reporting:

  • Updated report structure, more flexibility in reports

  • Data comparison instead of segments

  • GA-wide attribution models

  • Shareable reports

  • Analyse hub

  • Debug view

  • Big Query export

And of course the differences in GA4 vs Universal Analytics:

  • Users as different user-identity method
  • View filters not currently available on GA4
  • Sampling and margins of error (GA4 doesn't create a new session when campaign source changes mid session)
  • New engaged session metric


Our Google Analytics course is supported by video classes held by a Google Analytics expert. 
Courses start from £1,295 per hotel for a maximum of three students.

Talk to our team about your requirements

Our Google Analytics courses can be tailored to suit your specific business needs. Speak to one of our team to find out how we can support your individual requirements.  

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