Hotel Benchmark Blog
Using data from source to keep you up to date on latest marketplace insight, industry news and analytics best practices.

Harnessing the power of local SEO
COVID-19 fundamentally changed how and where we search on-line. When local or national lockdowns meant we couldn’t travel far more…
Read Article
UK hotel recovery continues in July
The UK continued to display strong hotel performance in July, with some positive signs beginning to show in London.
Read Article
Ecommerce tracking for hotels
To really understand the performance of your hotel website and return on investment from on-line marketing campaigns, ecommerce tracking is…
Read Article
More metrics, more insight
Data is vital in decision-making when it comes to your website performance and driving more direct bookings. We are constantly…
Read Article
Do you know how well your blog is performing?
Using data and reports from Google Analytics can help bloggers focus less on vanity metrics and more on the metrics…
Read article
Google Tag Manager - Getting Started
Digital marketers can’t do their jobs without tags – the more tags, the more hotel data. Managing the precarious balance…
Read Article