Hotel Benchmark Blog
Using data from source to keep you up to date on latest marketplace insight, industry news and analytics best practices.
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2023
Mar
Are you ready for GA4?
Make sure your GA4 is setup and reporting the data you need before it’s too late. The July deadline for…
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2023
Feb
Maldives is setting the bar high
The Maldives hotel industry has been applaudable in its ability to recover from Covid. In 2022 it outpaced other similar…
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2023
Jan
Hotel bookings are going mobile
While hotel customers are still using mobiles to browse more than transact, mobile now accounts for over one third of…
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2022
Oct
Gen Z travellers – the ones to watch
Using age demographic data from Google Analytics for over 200 hotels, we explore the buying behaviour of Gen Z travellers…
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2022
Jun
GA4 is coming
Google Analytics 4 will replace Universal Analytics in July, 2023. Is your hotel ready for GA4? In this article we…
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2022
Apr
European Hotel Website Performance
We take a look back at how sub-continents have been performing over the last twelve months.
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