Hotel Benchmark Blog | Hospitality & Analytics News

Using data from source to keep you up to date on latest marketplace insight, industry news and analytics best practices.

By Katrina Blunden
Categories: Google Analytics
Time to read: 3 min

Make sure your GA4 is setup and reporting the data you need before it’s too late. The July deadline for …

MAR 13

FEB 17

By Katrina Blunden
Categories: Location Spotlight
Time to read: 2 min

The Maldives hotel industry has been applaudable in its ability to recover from Covid. In 2022 it outpaced other similar …

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JAN 31

By Katrina Blunden
Categories: Google Analytics
Time to read: 3 min

While hotel customers are still using mobiles to browse more than transact, mobile now accounts for over one third of …

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2022 Nov

By Katrina Blunden
Categories: Benchmarking
Time to read: 3 min

The UK’s cost of living crisis deepened last month, as consumer prices rose from 11.1% in the 12 months to …

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2022 Nov

By Katrina Blunden
Categories: Benchmarking
Time to read: 3 min

While every hotel is different (classification, location, number of bedrooms all play a part), and there is rarely a best …

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2022 Oct

By Katrina Blunden
Categories: Google Analytics
Time to read: 4 min

Using age demographic data from Google Analytics for over 200 hotels, we explore the buying behaviour of Gen Z travellers …

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2022 Sep

By Katrina Blunden
Categories: Benchmarking
Time to read: 3 min

In this latest article we analyse the performance of hotels in Germany, Austria and Switzerland using aggregated data from our …

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