Hotel Benchmark Blog | Hospitality & Analytics News

APR 16

More metrics, more insight

By Katrina Blunden
Categories: Google Analytics
Time to read: 2 min

Data is vital in decision-making when it comes to your website performance and driving more direct bookings. We are constantly …

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MAR 30

By Katrina Blunden
Categories: Location Spotlight
Time to read: 3 min

As the Scottish hotel industry marks the one-year anniversary of the COVID-19 impact, we are beginning to see the first …

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MAR 04

By Katrina Blunden
Categories: Google Analytics
Time to read: 5 min

Using data and reports from Google Analytics can help bloggers focus less on vanity metrics and more on the metrics …

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FEB 23

By Katrina Blunden
Categories: Benchmarking
Time to read: 3 min

Hotel Benchmark sets the standard for direct channel benchmarking with new added features to empower your marketing strategies.

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FEB 16

By Katrina Blunden
Categories: Location Spotlight
Time to read: 2 min

We kick off the first of our city spotlights in Dubai where positive signs of recovery across digital and website …

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JAN 25

By Katrina Blunden
Categories: Google Analytics
Time to read: 4 min

Digital marketers can’t do their jobs without tags – the more tags, the more hotel data. Managing the precarious balance …

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