There is no doubt, travellers are being hit by the current economic climate with many prioritising rising food, energy and …
Make sure your GA4 is setup and reporting the data you need before it’s too late. The July deadline for …
While hotel customers are still using mobiles to browse more than transact, mobile now accounts for over one third of …
Using age demographic data from Google Analytics for over 200 hotels, we explore the buying behaviour of Gen Z travellers …
Google Analytics 4 will replace Universal Analytics in July, 2023. Is your hotel ready for GA4? In this article we …
We take a look back at how sub-continents have been performing over the last twelve months.