COVID-19 fundamentally changed how and where we search on-line. When local or national lockdowns meant we couldn’t travel far more …
The UK continued to display strong hotel performance in July, with some positive signs beginning to show in London.
To really understand the performance of your hotel website and return on investment from on-line marketing campaigns, ecommerce tracking is …
Data is vital in decision-making when it comes to your website performance and driving more direct bookings. We are constantly …
Using data and reports from Google Analytics can help bloggers focus less on vanity metrics and more on the metrics …
Digital marketers can’t do their jobs without tags – the more tags, the more hotel data. Managing the precarious balance …