COVID-19 fundamentally changed how and where we search on-line. When local or national lockdowns meant we couldn’t travel far more …
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The UK continued to display strong hotel performance in July, with some positive signs beginning to show in London.
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To really understand the performance of your hotel website and return on investment from on-line marketing campaigns, ecommerce tracking is …
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Data is vital in decision-making when it comes to your website performance and driving more direct bookings. We are constantly …
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Using data and reports from Google Analytics can help bloggers focus less on vanity metrics and more on the metrics …
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Digital marketers can’t do their jobs without tags – the more tags, the more hotel data. Managing the precarious balance …
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