To really understand the performance of your hotel website and return on investment from on-line marketing campaigns, ecommerce tracking is …
Read article
Data is vital in decision-making when it comes to your website performance and driving more direct bookings. We are constantly …
Read article
Using data and reports from Google Analytics can help bloggers focus less on vanity metrics and more on the metrics …
Read article
Digital marketers can’t do their jobs without tags – the more tags, the more hotel data. Managing the precarious balance …
Read article
January is a month of New Year resolutions. But since only 8% of people achieve their new goals, why not …
Read article
Making your hotel marketing budget work effectively for you is challenging, and never more so than in the current pandemic …
Read article