
Gen Z travellers – the ones to watch
Using age demographic data from Google Analytics for over 200 hotels, we explore the buying behaviour of Gen Z travellers …
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Using age demographic data from Google Analytics for over 200 hotels, we explore the buying behaviour of Gen Z travellers …
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Google Analytics 4 will replace Universal Analytics in July, 2023. Is your hotel ready for GA4? In this article we …
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We take a look back at how sub-continents have been performing over the last twelve months.
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COVID-19 fundamentally changed how and where we search on-line. When local or national lockdowns meant we couldn’t travel far more …
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The UK continued to display strong hotel performance in July, with some positive signs beginning to show in London.
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To really understand the performance of your hotel website and return on investment from on-line marketing campaigns, ecommerce tracking is …
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