2022
Oct
Gen Z travellers – the ones to watch
Using age demographic data from Google Analytics for over 200 hotels, we explore the buying behaviour of Gen Z travellers …
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2022
Jun
GA4 is coming
Google Analytics 4 will replace Universal Analytics in July, 2023. Is your hotel ready for GA4? In this article we …
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2022
Apr
European Hotel Website Performance
We take a look back at how sub-continents have been performing over the last twelve months.
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2021
Oct
Harnessing the power of local SEO
COVID-19 fundamentally changed how and where we search on-line. When local or national lockdowns meant we couldn’t travel far more …
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2021
Aug
UK hotel recovery continues in July
The UK continued to display strong hotel performance in July, with some positive signs beginning to show in London.
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2021
Jul
Ecommerce tracking for hotels
To really understand the performance of your hotel website and return on investment from on-line marketing campaigns, ecommerce tracking is …
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