Make sure your GA4 is setup and reporting the data you need before it’s too late. The July deadline for…
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2023
Mar
Hotel Benchmark Blog
Using data from source to keep you up to date on latest marketplace insight, industry news and analytics best practices.
2023
Mar
Are you ready for GA4?
Make sure your GA4 is setup and reporting the data you need before it’s too late. The July deadline for…
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2023
Feb
Maldives is setting the bar high
The Maldives hotel industry has been applaudable in its ability to recover from Covid. In 2022 it outpaced other similar…
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2023
Jan
Hotel bookings are going mobile
While hotel customers are still using mobiles to browse more than transact, mobile now accounts for over one third of…
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2022
Nov
Cost of living crisis still yet to be felt by UK hotels
The UK’s cost of living crisis deepened last month, as consumer prices rose from 11.1% in the 12 months to…
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2022
Nov
Benchmark your booking engine performance
While every hotel is different (classification, location, number of bedrooms all play a part), and there is rarely a best…
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2022
Oct
Gen Z travellers – the ones to watch
Using age demographic data from Google Analytics for over 200 hotels, we explore the buying behaviour of Gen Z travellers…
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