JAN
31
Hotel bookings are going mobile
While hotel customers are still using mobiles to browse more than transact, mobile now accounts for over one third of …
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2022
Jun
GA4 is coming
Google Analytics 4 will replace Universal Analytics in July, 2023. Is your hotel ready for GA4? In this article we …
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2022
Feb
A beginners guide to benchmarking
How do you benchmark your hotel’s performance if you aren’t sure where to start? We take you through a short …
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2021
Jul
Ecommerce tracking for hotels
To really understand the performance of your hotel website and return on investment from on-line marketing campaigns, ecommerce tracking is …
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2021
Apr
More metrics, more insight
Data is vital in decision-making when it comes to your website performance and driving more direct bookings. We are constantly …
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2021
Mar
Scotland hotels one year on
As the Scottish hotel industry marks the one-year anniversary of the COVID-19 impact, we are beginning to see the first …
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